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Since the late 1970s, Australia has nurtured a creative and resilient children’s television production sector with a global reputation for excellence. Providing a systematic analysis of the creative, economic, regulatory and technological factors that shape the production of contemporary Australian children’s television for digital regimes, Creativity, Culture and Commerce charts the complex new settlements in children’s television that developed from 2001 to 2014 and describes the challenges inherent in producing culturally specific screen content for global markets. It also calls for new public debate around the provision of high-quality screen content for children, arguing that the creation of public value must sit at the centre of these discussions.
Introduction
Chapter 1: Understanding Children’s Television During the Digital Transition
Chapter 2: Shaping the Foundations: Establishing an Australian Children’s Television Production Industry
Chapter 3: A Very Special Audience: Children and Television
Chapter 4: The National Context: Australian Broadcasters, Children’s Television and Public Value
Chapter 5: It’s a Small World After All: The Internationalization of Australian Children’s Television
Chapter 6: Policing the Settlement: Policy and Public Value in Children’s Television
Chapter 7: Producing Children’s Television for Digital Regimes: Case Studies from the Production Sector
Chapter 8: New Settlements in Children’s Television: Key Trends and Future Outlook