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Bias in Science and Communication

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This book is intended as an introduction to a wide variety of biases affecting human cognition, with a specific focus on how they affect scientists and the communication of science. The role of thi...
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  • 17 May 2018
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Bias is a natural outcome of our thinking patterns. The nature of our cognitive processes leads to inherent limitations, resulting in predictable biases in both our own judgements and the interpretation of our communications by the public, by policymakers and even other scientists. This book will introduce the concept of biases arising from cognitive limitations and tendencies with a focus of the implications of this for scientists in particular. It begins with an initial quiz designed to demonstrate key biases – allowing readers to look back at the responses that they provided prior to reading about specific biases and thus see, without the impact of hindsight bias, whether they were susceptible to the effects.
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Price: £25.00
Pages: 150
Publisher: Institute of Physics Publishing
Imprint: Institute of Physics Publishing
Publication Date: 17 May 2018
ISBN: 9780750313117
Format: eBook
BISACs:

SCIENCE / General, Science: general issues, SCIENCE / Research & Methodology, SOCIAL SCIENCE / General, Society and culture: general

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Preface
Part I: Introduction
1. Pop Quiz
2. Anchors Aweigh
3. On Message
Part II: Biases in Judgement and Decision Making 4. Improbable Interpretation
5. Truth Seeking? Biases in search strategies 6. Same but Different
7. I’m Confident, You’re Biased
8. Subtotal Recall
9. Angels and Demons
10. Us and Them Part III: Implications and solutions 11. Warp and Weft
12. Felicitous Elicitation
13. A River in Egypt Part IV: Conclusions 14. The Field Guide