This chapter reviews advances in understanding texture development in apples. It starts by first describing the anatomy and physiology of fruit texture traits. This is then followed by an evaluation of fruit texture parameters. The chapter goes on to discuss the influence of growing conditions, the effects of storage conditions on fruit texture as well as the impact fungal diseases can have on fruit texture. A section on genetic determination of texture is also provided, followed by a review of the association between texture and aroma, as well as an overview of selection/breeding achievements.