This chapter addresses the advancements in turfgrass for ornamental lawns. It first focuses on breeding and selection advances, drawing attention to consumer lawn preferences and the implications this can lead to in terms of contemporary breeding and production, as well as discussing the current breeding and selection trends for ornamental turfgrass lawns. The chapter then moves on to review various management practices, such as soil preparation, planting and establishment, fertilization and nutrient management, mowing and cultivation and irrigation and water management. A section on non-traditional or alternative lawns is also provided, which is then followed by a review of socioenvironmental research practices to advance sustainable lawn management.