{"product_id":"the-new-science-of-scientific-writing-1","title":"The New Science of Scientific Writing","description":"\u003cp\u003eA revision and expansion of Gopen's highly acclaimed and widely influential 1990 American Scientist article \"\u003cem\u003eThe Science of Scientific Writing\u003c\/em\u003e,\" this book introduces the Reader Expectation Approach — how writers need to understand certain expectations of readers in order to control both the writer's writing process and the reader's interpretive process. \u003cbr\u003e\n\u003c\/p\u003e","brand":"George David Gopen","offers":[{"title":"Default Title","offer_id":54050260353316,"sku":"9781801360944","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_3dea03fd-7e64-4017-be50-4cdeb5761ee7.jpg?v=1779606026","url":"https:\/\/indiepubs.co.uk\/products\/the-new-science-of-scientific-writing-1","provider":"IndiePubs UK","version":"1.0","type":"link"}