{"product_id":"the-heritage-arena-1764946845067","title":"The Heritage Arena","description":"\u003cp\u003e\n\tIn Europe a number of production and communication strategies have long tried to establish local products as resources for local development. At the foot of the Alps, this scenario appears in all its contradictions, especially in relation to cheese production. \u003cem\u003eThe Heritage Arena\u003c\/em\u003e focuses on the saga of \u003cem\u003eStrachitunt\u003c\/em\u003e, a cheese that has been designated an EU Protected Designation of Origin after years of negotiation and competition involving cheese-makers, merchants, and Slow Food activists. The book explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.\u003c\/p\u003e","brand":"Cristna Ge","offers":[{"title":"Default Title","offer_id":51395064398116,"sku":"9781785332944","price":104.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_e7a3e286-4bb4-43d3-a6b8-9520ef2a2f14.jpg?v=1764948739","url":"https:\/\/indiepubs.co.uk\/products\/the-heritage-arena-1764946845067","provider":"IndiePubs UK","version":"1.0","type":"link"}