{"product_id":"the-art-of-startups-1765254622821","title":"The Art of Startups","description":"\u003cp\u003e\u003cspan data-sheets-value=\"{\" data-sheets-userformat=\"{\" data-sheets-textstyleruns=\"[null,0][null,227,[null,null,null,null,null,null,1]][null,237][null,242,[null,null,null,null,null,null,1]][null,256]\"\u003eWhat does a five-hundred-year-old political and military strategist have to do with the world of startups? \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan data-sheets-value=\"{\" data-sheets-userformat=\"{\" data-sheets-textstyleruns=\"[null,0][null,227,[null,null,null,null,null,null,1]][null,237][null,242,[null,null,null,null,null,null,1]][null,256]\"\u003eThrough a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in \u003cem\u003eThe Prince\u003c\/em\u003e and \u003cem\u003eThe Art of War\u003c\/em\u003e can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively – and lead with impact.\u003c\/span\u003e\u003c\/p\u003e","brand":"Edoardo Maggini","offers":[{"title":"Default Title","offer_id":51402376773924,"sku":"9781785271694","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_07c31352-8cda-48c6-b700-a5f1d8175560.jpg?v=1765257157","url":"https:\/\/indiepubs.co.uk\/products\/the-art-of-startups-1765254622821","provider":"IndiePubs UK","version":"1.0","type":"link"}