{"product_id":"strategic-advertising-mechanisms-1750196706682","title":"Strategic Advertising Mechanisms","description":"\u003cp\u003eIntegrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P\u0026amp;G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.\u003c\/p\u003e","brand":"Jorge David Fernández Gómez","offers":[{"title":"Default Title","offer_id":50746100384036,"sku":"9781789384321","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_76c76115-9643-4c67-b2a3-3895d9e0a44d.jpg?v=1750197226","url":"https:\/\/indiepubs.co.uk\/products\/strategic-advertising-mechanisms-1750196706682","provider":"IndiePubs UK","version":"1.0","type":"link"}