{"product_id":"magazines-for-the-millions-1776432611478","title":"Magazines for the Millions","description":"\u003cp\u003e\u003cb\u003eA cultural history revealing how \u003c\/b\u003e\u003cb\u003e\u003ci\u003eLadies' Home Journal\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e and the \u003c\/b\u003e\u003cb\u003e\u003ci\u003eSaturday Evening Post\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e shaped modern American gender roles by turning magazines into powerful engines of commerce and identity.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBefore mass media influencers and modern lifestyle brands, there were magazines that helped define what it meant to be American—and what it meant to be a man or a woman.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMagazines for the Millions\u003c\/i\u003e, Helen Damon-Moore offers a compelling cultural history of two of the most influential mass-circulation magazines in U.S. history. Through rich archival research and incisive analysis, she reveals how these publications did more than entertain: they actively shaped gender identities while pioneering new forms of commercial culture.\u003c\/p\u003e\u003cp\u003eTracing the evolution of the \u003ci\u003eLadies' Home Journal\u003c\/i\u003e and the \u003ci\u003eSaturday Evening Post\u003c\/i\u003e from their origins through their transformation into national institutions, Damon-Moore shows how editors, publishers, and readers together constructed powerful—and often competing—visions of femininity and masculinity. From Cyrus and Louisa Curtis's early editorial partnership to Edward Bok's reinvention of the \u003ci\u003eJournal\u003c\/i\u003e and George Horace Lorimer's shaping of the \u003ci\u003ePost\u003c\/i\u003e, the book uncovers how gender and commerce became deeply intertwined in the making of modern media.\u003c\/p\u003e\u003cp\u003eEngaging and deeply informed, this study illuminates how \"women's\" and \"men's\" magazines both reinforced and complicated cultural expectations, ultimately revealing the blurred boundaries between domesticity, consumer culture, and public life in turn-of-the-century America.\u003c\/p\u003e","brand":"Helen Damon-Moore","offers":[{"title":"Default Title","offer_id":53332826259748,"sku":"9780791420584","price":27.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_3bb6f32e-4708-4a00-932d-3ceacd392024.jpg?v=1776441310","url":"https:\/\/indiepubs.co.uk\/products\/magazines-for-the-millions-1776432611478","provider":"IndiePubs UK","version":"1.0","type":"link"}