{"product_id":"digital-content-in-museums-1745664305247","title":"Digital Content in Museums","description":"\u003cp\u003e\u003cem\u003eDigital Content in Museums\u003c\/em\u003e provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.\u003c\/p\u003e\u003cp\u003eFocusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe \u003cstrong\u003ediscoverability\u003c\/strong\u003e of museums through digital content\u003c\/li\u003e \u003cli\u003eThe \u003cstrong\u003eusability\u003c\/strong\u003e of the digital spaces for audience users\u003c\/li\u003e \u003cli\u003eHow heritage institutions can produce \u003cstrong\u003ecreative content\u003c\/strong\u003e and rely on \u003cstrong\u003estorytelling\u003c\/strong\u003e to build a loyal audience.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.\u003c\/p\u003e","brand":"Georgina Bk","offers":[{"title":"Default Title","offer_id":50594674999588,"sku":"9781783307197","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/CoreSourceHub_920888b7-fe15-4639-9371-c9eb9d67975e.jpg?v=1756464323","url":"https:\/\/indiepubs.co.uk\/products\/digital-content-in-museums-1745664305247","provider":"IndiePubs UK","version":"1.0","type":"link"}