{"product_id":"design-for-business-1744902925946","title":"Design for Business","description":"\u003cp\u003eOne of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.\u003c\/p\u003e","brand":"Doctr GjkMuavsi","offers":[{"title":"Default Title","offer_id":50575929835812,"sku":"9781783203765","price":35.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/imageloader_ee8ef9ed-11ae-4c03-a361-39e2028d0f74.jpg?v=1744991694","url":"https:\/\/indiepubs.co.uk\/products\/design-for-business-1744902925946","provider":"IndiePubs UK","version":"1.0","type":"link"}