{"product_id":"design-for-business-1744902923550","title":"Design for Business","description":"\u003cp\u003eCentred around the research findings of marketing and design consultants whose clients include Coca-Cola, P\u0026amp;G, General Motors, Deloitte and Vodafone, among many others, \u003cem\u003eDesign for Business\u003c\/em\u003e takes a practical approach to the role of design as a strategic resource to business. Including the studies of eminent academics, graphic designers, and corporate consultants who have worked with Bentley, Cadbury, British Airways, MasterCard, the Sydney and London Olympics, Nespresso, NFL and many others, this collection assembles reflections from the people who help define the design and branding strategies of some of the most successful companies in the world. \u003c\/p\u003e","brand":"Doctr GjkMuavsi","offers":[{"title":"Default Title","offer_id":50575928000804,"sku":"9780646585901","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7635\/3828\/files\/imageloader_4a3f84f5-d497-45ff-a754-2f72729d0cf4.jpg?v=1744909628","url":"https:\/\/indiepubs.co.uk\/products\/design-for-business-1744902923550","provider":"IndiePubs UK","version":"1.0","type":"link"}